Plan

Big-picture goal of user research is always: to understand and build empathy for users in order to make better decisions, build better product experiences, and create solutions people actually want.

Conduct

Big-picture goal of user research is always: to understand and build empathy for users in order to make better decisions, build better product experiences, and create solutions people actually want.

Analyse

Big-picture goal of user research is always: to understand and build empathy for users in order to make better decisions, build better product experiences, and create solutions people actually want.

Socialise

Big-picture goal of user research is always: to understand and build empathy for users in order to make better decisions, build better product experiences, and create solutions people actually want.